You’ve created your startup, chosen its purpose and identified your target market. A lot of work has gone into getting to this point, but the real work starts now as you seek to compete with the competition to gain a foothold in the market.
It may seem daunting.
Starting off it’s more than likely you’ll have less experience, fewer resources and fewer customers, but fear not because there is something that can help level the playing field.
The great equalizer – content marketing.
Previously, we looked at the importance of content creation for your startup business, in this post we’re going to go even further into unravelling all of the amazing potentials it possesses for your business.
11 Benefits Of Content Marketing For Startups
1. Market Your Business
Content Marketing is an excellent way to market your business without the use of costly ads.
A consistent approach to delivering high-quality content will get more eyes to your page organically.
By marketing through different social channels you can get your brand out there for different viewers to see.
2. Build Authority In Your Niche
Your niche is the area in which your business operates within.
Whether you’re selling software or sofas, content marketing will help you to build authority.
To have authority means you establish yourself as a leader on a given topic.
The more authority you have, the more you gain the trust of readers, the more likely you are to convert them into customers and eventually product/ service advocates.
The key to building authority is to consistently provide value with your content.
3. Educate Your Target Audience
You can educate and inform your target audience with helpful content.
The more questions you answer with your content, the more appealing your product/ service solution becomes to your audience.
4. Establish Your Brand Identity
Your new startup is ready to get going. You know its worth and believe in its value, but to the outside world, it’s an unknown brand with unknown potential.
Enter Content Marketing.
Use strategic content to highlight your brand’s unique identity.
Establish your brand’s voice that you feel will resonate with your target audience and get the content out there.
5. Drive Traffic Through SEO
To those unfamiliar, SEO (Search Engine Optimization) is the business of getting your business found online.
Today’s customers use search engines to look for goods or to inform themselves before making a purchase.
A strong content strategy executed consistently over time can help your rise up the SERPs (Search Engine Results Pages) to become closer to the top.
Ultimately attracting higher levels of traffic and boosting your sales.
6. Generate Better Leads, Attract More Buyers
The purpose of marketing is to attract leads for your business to convert into sales.
Content Marketing will help you attract new people who you can sell to.
Here’s how.
People who discover your business through content are often looking for useful information to assist them through either the awareness, consideration or decision-making stage of their buyer’s journey.
If your website is where they find the information they desired then they become a lead for you and you become a trusted brand for them.
7. Higher ROI Than Ads
When executed properly content marketing is x3 more effective than advertising as well as being approx. 60% less expensive.
Evergreen content is useful content that will drive people to your website for years to come. When the ad budgets run out, the content will continue to bring a steady stream of traffic to your website for as long as it’s useful.
This allows you to compete with the bigger players in your market and maximize your ROI.
8. Audience Retention
Quality content attracts customers. More quality content keeps them there.
The more common queries and questions your content answers the more value you provide, the more you get people coming back to your website.
Keeping them with you and away from the competition.
9. Gain Traction On Social Media
We’ve seen how evergreen content can have a positive impact on long-term traffic.
Well, trendy, memorable content can have the same effect in the short term.
Viral content can spread like wildfire through social channels creating brand awareness, driving traffic and gaining followers.
10. Create Customer Advocacy
The more you provide value with memorable content, the more likely you are to cultivate customer advocacy.
Customers will be more inclined to recommend you to their friends who in turn will check your page out for themselves.
The better and bigger your reputation, the more sales you’ll make.
The Founder Factory
In today’s age, the importance of creating high-quality content has never been more important for emerging businesses.
The marketplace is competitive, and not only do you need content, but you also need it to be high quality and consistent.
With your hands full with a new business venture, it’s understandable that time may already be finite without the added workload of creating content. You also might lack the expertise or resources required to create it at the required standard.
This is where we come in.
The Founder Factory is a content creation powerhouse built by founders for founders.
We’re a team of creatives, imaginers, dreamers and strategists, who have come together to turn your business’s content aspirations into reality.
We’re here to help revolutionize your content approach so you can unlock the potential it promises your business.
Book a tour and see what exciting opportunities await your startup as we help guide you through your content journey, so you can maximize the tangible results that await.
So follow our page to stay up to date with us and get loads of cool tips and tricks that will help bring your content to the next level.
Watch this space.
