One of the primary aims of any start-up business is to market your product/ service successfully.
Your goal is to get as many eyes on your offer as possible. After all, the higher the interest, the more sales you’ll make.
Paid marketing strategies such as advertisement campaigns will only get you so far. While they may help drive traffic initially, they are only useful for as long as they are running, and they can prove to be a costly expense over time. This is why bringing traffic organically to your site is always preferable.
Organic traffic is the visitors that land on your site from unpaid sources. They’re essentially free traffic to your website. The more organic traffic you cultivate, the more leads you generate and ultimately, the more sales you will make.
So how do you build organic traffic?
This is where content marketing comes in.
Below we’re going to take a look at what exactly content marketing is and why it’s a proven method to help build your business.
What Is Content Marketing?
To understand content marketing we first need to understand what exactly content is.
Content is information contained within communicative media. i.e.: blogs, podcasts, videos.- Wikipedia
You want your content to mirror what your business does and what you want it to be known for.
Let’s say for example your business sells beauty products.
Your content should focus on what you sell.
So you might write blogs on product reviews, videos on accessories and how to use them, and you might even have a podcast discussing the latest in style and popular items.
The point is that your content is related to what your business does and sells.
Because if the right content reaches the right audience at the right time, you’re looking at:
- Building your brand’s reputation.
- Saving resources on paid marketing.
- Generating traffic to your page.
- Boosting sales.
This process is known as content marketing.
Content marketing is creating and distributing content designed to reach your target audience.- Content Marketing Institute
How It Works
Content marketing involves providing value to your customers through relevant, informative and useful content.
Rather than pitch your product or service directly, you provide helpful information that informs your customer before they buy.
By informing your customer, you’re doing two things.
1. Providing value to them which boosts your brand’s reputation
2. Get your brand in front of more pairs of eyes.
Why It’s Important
By consistently delivering valuable information to your customers, you’ll be rewarded with their trust, their custom and their loyalty.
Some of the other benefits include:
- Simultaneously build customer trust and brand reputation.
- Boost audience retention.
- Generate more, better leads.
- Gain web visibility.
- Save cash on marketing costs.
How Content Creation Will Boost Your Startups Growth
Whether you’re at the early stage of your business venture or you’re established and looking for additional growth- content marketing will help you reach your goals.
This is because content marketing is a proven way to accelerate growth efforts, which it does by:
Getting Your Business Noticed
A key challenge for any startup venture is generating interest early on. This can be the difference between slow and rapid growth.
Quality content can help you generate hype for your business and get you noticed.
It can be used to build awareness of your brand while also cultivating a buzz that creates an impression on your audience.
Save Time And Money
Time and money are precious resources that are finite to startup ventures.
Quality content works around the clock. Even when you’re not working, it’s attracting traffic.
It also works long into the future, unlike paid ads. High-quality content released today could still be driving traffic to your website years later.
If your marketing budget is small, you can save money by creating content that attracts customers and clients consistently.
The Founder Factory
In today’s age, the importance of creating high-quality content has never been more important for emerging businesses.
The marketplace is competitive, and not only do you need content, but you also need it to be high quality and consistent.
With your hands full with a new business venture, it’s understandable that time may already be finite without the added workload of creating content. You also might lack the expertise or resources required to create it at the required standard.
This is where we come in.
,The Founder Factory is a content creation powerhouse built by founders for founders.
We’re a team of creatives, imaginers, dreamers and strategists, who have come together to turn your business’s content aspirations into reality.
We’re here to help revolutionize your content approach so you can unlock the potential it promises your business.
,Book a tour and see what exciting opportunities await your startup as we help guide you through your content journey, so you can maximize the tangible results that await.
So follow our ,page to stay up to date with us and get loads of cool tips and tricks that will help bring your content to the next level.
Watch this space.